As aDesign Strategist, I work at the intersection of design, research and strategy to build innovative brands, products and services.
A naturally curious designer and researcher, I enjoy early exploratory and market research work to uncover opportunities in untapped spaces and ideate to solve complex systemic problems. My design process is rooted in research and design intuition, collaborative ideation, co-creation and speculative design thinking. My strong visual design skills help me communicate insights, concepts and storytell impactfully.
I am well versed in delivering high impact design outputs in fast paced, fast moving start-up like environments and excel at a combination of visual, strategic and experience design in both digital and tangible product domains.
A naturally curious designer and researcher, I enjoy early exploratory and market research work to uncover opportunities in untapped spaces and ideate to solve complex systemic problems. My design process is rooted in research and design intuition, collaborative ideation, co-creation and speculative design thinking. My strong visual design skills help me communicate insights, concepts and storytell impactfully.
I am well versed in delivering high impact design outputs in fast paced, fast moving start-up like environments and excel at a combination of visual, strategic and experience design in both digital and tangible product domains.
View projects ︎︎︎
A social networking platform for soft-skills upskilling of multi-generational professionals
Product Strategy | UX Design | Generative & Evaluative UXR
Product Strategy | UX Design | Generative & Evaluative UXR
Building an active-wear brand for the untapped B2B e-commerce market
Brand Development | Market Research | Consumer Research