Hi, this is Sneha! ︎
What I do
I’m a Design Researcher and Strategist with a Masters in Design Management from SCAD and experience driving product decisions and building experiences for enterprise AI assistant, consumer products (fashion retail) and B2B e-commerce.
My design journey
My professional journey began in the fashion industry, developing brands and apparel products for B2B e-commerce unicorn start-up and fashion retail companies. Having delved into strategic design thinking and creating products for users in the tangible, physical product space of the fashion retail industry, I was eager to explore possibilities of holistic human-centered design in complex, technological domains.
Design . Research . Strategy
Throughout my career, I've had the opportunity of wearing multiple hats - designer, strategist, and researcher - to tackle challenges across a diverse spectrum of industries. I’ve utilized my blend of skills in design research, strategy, and visual design in different environments: from helping shape the women's wear brand category in the newly launched private label department at an e-commerce startup as a founding designer, to reimagining brand experiences for a traditional fashion retailer, driving impact at a mission-driven social transformation firm and innovating within a large-scale automotive company.
BMW Group X SCADpro
As the Lead UX Reseaercher, I spearheaded the research for a 3 month collaborative project with the BMW Group to develop concepts, enhace human-AI interaction and revamp the visual design of an enterprise AI Assistant.
As the Lead UX Reseaercher, I spearheaded the research for a 3 month collaborative project with the BMW Group to develop concepts, enhace human-AI interaction and revamp the visual design of an enterprise AI Assistant.
Consilience Group LLC
Spearheaded design research & strategy for social impact organization to provide strategic insights for increasing customer acquisition, revenue generation streams and digital engagement across company website and social media channels resulting in a revised brand guide, enhanced social media strategy, and concept for a new web platform to showcase the firm's impact.
Spearheaded design research & strategy for social impact organization to provide strategic insights for increasing customer acquisition, revenue generation streams and digital engagement across company website and social media channels resulting in a revised brand guide, enhanced social media strategy, and concept for a new web platform to showcase the firm's impact.
Udaan
Founding design team member of the women's wear apparel products division at Unicorn e-commerce startup Udaan.com. Led the research and end-to-end development of multiple in-house brands. Collaborated with cross-functional team of business leads, technical designers, production planners and buyers to manage a portfolio of 4 brands simultaneously. Developed brand identity and created brand guidelines, style guides, brand artifacts and commercial product concepts for 7 brands.
Founding design team member of the women's wear apparel products division at Unicorn e-commerce startup Udaan.com. Led the research and end-to-end development of multiple in-house brands. Collaborated with cross-functional team of business leads, technical designers, production planners and buyers to manage a portfolio of 4 brands simultaneously. Developed brand identity and created brand guidelines, style guides, brand artifacts and commercial product concepts for 7 brands.
Arvind Fashions Pvt. Ltd.
Sole designer and researcher of Sugr, a women's wear brand for industry leading fashion retailer in India. Spearheaded contextual and mixed methods research studies for 16 apparel product development cycles to develop products.
Sole designer and researcher of Sugr, a women's wear brand for industry leading fashion retailer in India. Spearheaded contextual and mixed methods research studies for 16 apparel product development cycles to develop products.
A collection of my explorations, writing and visual design work ︎︎︎
A paper on how design management can prevent organizational failure
Data visualization of the future of the gaming industry